Journal

Notes on websites,
slowly written.

Field notes from a small website design studio in Manchester — on local design, small business websites, typography, and the quieter craft of building sites that last.

2026 · 04 · 29
Local · 7 min read

Polish tradesperson in the UK — should your website be in Polish, English, or both?

An honest answer for Polish electricians, plumbers and builders working in the UK — with the SEO numbers, the technical setup, and when each approach makes sense.

2026 · 04 · 22
Field notes · 5 min read

The five photos every tradesperson website needs

Stock photos make a local tradesperson look like a directory listing. Here are the five real photos every electrician, plumber or builder should have — and how to take them on a phone.

2026 · 04 · 09
Local · 8 min read

Local SEO for small businesses in Greater Manchester

The unglamorous, no-nonsense local SEO checklist that quietly puts small businesses in Oldham, Rochdale and Manchester ahead of competitors with bigger budgets.

2026 · 03 · 04
Local · 7 min read

Why a small business in Oldham doesn't need a Manchester agency

On the case for working with a small studio close to home — and why a £4,000 city-centre agency project usually isn't what you actually need.

2026 · 02 · 11
Craft · 5 min read

How fast should a small business website load?

The honest numbers behind website speed — what matters, what doesn't, and how to get under three seconds without rebuilding from scratch.

2026 · 01 · 14
Field notes · 6 min read

Five signs your tradesperson website is costing you work

What we look for when we audit a small electrician or plumber's website — and the small fixes that quietly bring more enquiries in.